Afterwrk Check My Venue

Guide

Machine Sellers and Managed Operators Are Two Different Products

Both models are legitimate. They are sold in similar language and they are not the same purchase.

Short answer

A machine seller sells hardware; the buyer becomes the tobacco retailer and takes on licensing, stock, servicing, payment processing and the age-verification duty, and keeps the margin. A managed operator owns the machine and the stock, is the retailer, and pays the venue a share. Buying has the higher ceiling and all of the obligations. Hosting has a lower ceiling and almost none of them.

The comparison, line by line

Buying from a machine sellerHosting with an operator
Upfront costThe machine, delivery, installationNone
Tobacco retailer licenseYours to obtain, hold and renew, per location (§ 61-37-7)The operator's, where applicable rules allow
Who is the retailerYouThe operator
Age-verification duty (§ 61-37-14)YoursThe operator's, performed at the machine
StockYou source it, fund it, count itOperator owns and replenishes it
Servicing and repairsYoursThe operator's
Card processingYour merchant accountThe operator's
RevenueAll of it, less your costsAn agreed share
If it does not sellYou own a machine and the stock in itYou have spent wall space
If you want it goneResale or storage is your problemRemoval terms in the agreement

Where buying genuinely wins

It is the better deal for a venue with high, predictable volume that is already comfortable holding a tobacco retailer license — a large operation that also runs its own retail, for instance. You keep the whole margin and you are not sharing anything. Anyone telling you buying is simply worse is selling the other model.

Where it goes wrong

The failure mode is not the hardware. It is the obligations that arrive with it and were priced at zero: the license per location and its fee, the supplier relationship, the stock float, the verification duty under § 61-37-14 sitting with you, and the machine that jams on a Friday with nobody but you to fix it. A quote for a machine is not a quote for the business the machine requires.

How to tell which one you are being sold

The full list to put to any operator →

Where Afterwrk sits

Afterwrk is the second column. We do not sell machines. We own the machine and the stock, handle the operator-side licensing for the placement where applicable rules allow, service the unit, and pay the venue a share of sales. That is a deliberate trade: a venue gives up the higher ceiling of ownership and gives up the obligations with it. What hosting costs and how the share works →

Sources: NMSA 1978, § 61-37-7 · NMSA 1978, § 61-37-14

Last reviewed . A person rechecks the sources before this date changes.

Common questions

Is hosting always cheaper?

It always costs less up front — there is no equipment, stock or servicing cost. Over a high enough volume, ownership keeps more of the revenue. The crossover depends on your traffic and on what the license and stock actually cost you.

Can a venue buy a machine and have someone else run it?

Arrangements like that exist, and they are the ones to read carefully: owning the hardware while someone else is the retailer needs the roles written down, because the licensing and verification duties follow the retailer.

Does Afterwrk sell machines?

No. We own and operate them, which is what keeps the licensing, stock and servicing off the venue.

See whether your venue qualifies

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